China's National Radio and Television Administration (NRTA) has proposed measures to support the production, distribution and overseas expansion of export-oriented short-form dramas, according to draft rules released for public consultation.
The draft rules would facilitate the participation of overseas creative talent in short-form drama productions and support the simultaneous release of high-quality titles in domestic and international markets.
The regulator also proposed encouraging international exchanges and industry cooperation to promote cross-cultural dialogue and strengthen the global reach of Chinese short-form content.