Lower gold prices are drawing shoppers and investors back to jewelry stores and bullion counters across China.

At Shenzhen's Shuibei jewelry market, retailers reported stronger customer traffic this week despite it being a weekday. Store displays showed gold jewelry prices hovering around 1,060 yuan per gram.

Sales staff at multiple stores said consumer interest has picked up as prices eased. Some wholesalers who had delayed purchases during the rally have also begun restocking, boosting trading activity.

Similar scenes were reported in Beijing, where long lines formed at investment gold counters and checkout areas for gold bars at some retailers.

Store staff said demand for investment gold remains strong, while the number of customers seeking to sell gold back to retailers has declined.

The rebound in buying follows a recent correction in gold prices after the precious metal reached historic highs earlier this year. Spot gold briefly fell below US$4,100 per ounce on June 11.