by FANG Zhuoran

Shanghai's Lingang Special Area has launched a policy package to support digital culture companies expanding overseas, as authorities seek new export drivers in online content.

The initiative, unveiled on April 8, targets sectors such as online literature, gaming and streaming content — sometimes referred to as China's digital culture "new three exports."

The package offers subsidies of up to 10 million yuan (US$1.45 million), access to computing resources and discounted office space, alongside measures to streamline cross-border data flows.

Lingang will allow companies to transfer digital content overseas under a "negative list" framework, while dedicated data links could cut transmission costs by up to 80%, according to officials.

The area also provides access to computing capacity and AI tools, as well as financial support for overseas distribution and content production. Smaller teams, including one-person companies, can qualify for rent-free office space and talent-related incentives.

Officials say Lingang's role as both a major cargo hub, anchored by Yangshan Port, and a digital trade gateway gives it an advantage in facilitating both physical and data flows — a key bottleneck for digital exports.

Several companies, including online literature firm Linksure Group, announced plans to set up operations in Lingang. Linksure said its new global headquarters would focus on AI development, IP incubation and global distribution.