by CHEN Xiaotong

Porsche China chief executive Alexander Pollich said on January 26 that the company remains focused on disciplined cost control while channeling resources into market investment and future research and development, including its Shanghai R&D center, according to Yicai. He said Porsche is in a phase of "recalibration and adjustment" in China, seeking to regain momentum by streamlining its dealer network and rolling out China-specific models, adding that success would not be judged solely by sales volumes.

The automaker has already reduced its dealer count in China from 150 to 114 in 2025 and plans to cut the number further to about 80 by the end of 2026.

Looking ahead, Pollich said Porsche plans to introduce two additional internal combustion engine and plug-in hybrid models by the end of the decade, covering B- and D-segment SUVs. He added that the company currently has no plans to localize production in China.

The restructuring comes amid growing scrutiny of Porsche dealerships in China. In late 2025, reports that the Zhengzhou Zhongyuan Porsche Centre had effectively shut down drew widespread attention. On December 26, Dong'an Holding Group, the parent company behind the dealership, said it had decided to suspend operations at several outlets, including Zhengzhou Zhongyuan Porsche, Guiyang Mengguan Porsche and a Volkswagen dealership in Zhengzhou, citing weak economic conditions, consumer downtrading and intense price competition in the auto sector. Employees were placed on leave, with wages temporarily paid at local minimum living standards.

On January 5, 2026, more than 10 days after the Zhengzhou dealership announced a temporary closure, car owners received text messages from Porsche China confirming that the center's authorization had been terminated. Porsche said the dealership formally ceased operations on December 31, 2025, and had been removed from its dealer network.

The consolidation reflects a steep decline in Porsche's sales in China. The company's 2025 global delivery data show total deliveries of 279,449 vehicles, down 10% from a year earlier. Deliveries in China fell 26% to 41,938 vehicles. This marked the fourth consecutive year of declining sales for Porsche in China. Deliveries slipped 2.5% in 2022, the first annual decline in two decades, followed by a 15% drop in 2023 and a 28% plunge in 2024.