Daily active users on Taobao, Pinduoduo and JD.com all increased during this year's Double 11 shopping festival, as mobile shopping penetration edged higher.

China's mobile shopping sector continued to expand in October, with an active penetration rate of 87.5%, up 0.6 percentage points from a year earlier, according to analytics firm QuestMobile. User engagement around Double 11 also surged, with content interaction volumes reaching 1.12 times those recorded at the 618 mid-year promotion.

During the peak day of the Double 11 campaign, major general-merchandise platforms all posted solid traffic growth. Taobao recorded 508 million daily active users, Pinduoduo reached 414 million, and JD.com attracted 227 million—up 4.2%, 2.5% and 9.8% year on year, respectively.