At the sixth China International Import Expo on November 6, Nissan Motor announced the establishment of Nissan Import and Export (Guangzhou) Co. Ltd., the first joint venture vehicle import-export company set up by a foreign automaker in China.

The new company is 60% owned by Nissan China Investment and 40% by Dongfeng Motor Group. It will oversee the export of models developed in China, with the Dongfeng Nissan N7 and Frontier Pro PHEV among the first to be shipped overseas.

Dongfeng Motor Co. deputy general manager ZHOU Feng said the move marks a new phase in Nissan's China strategy — "rooted in the local market, benefiting the world."